Acoustics + Design = Emotion

How a feeling leads to a creative partnership.

A guest article by Michael Loew on spaces, brand experiences, design, the synergy opportunities of his work with procedes i-d products and how this ultimately benefits the customer.

Those who design interiors don’t just influence how people work or move. They also shape how they feel. For me, that has always been the driving force behind good design: It shouldn’t just work – it should create an impact.

I’m Micha – a visual storyteller, designer, branding expert, and musician from Munich. For over 23 years, I’ve been guiding brands toward greater visibility. But not in the sense of “more attention,” rather in the sense of more authenticity, more impact, more emotion.

Michael Loew | 9TEEN70EIGHT
 

 

Right after completing my Media Design studies, I founded the creative agency MALO24 in 2002 with my best friend. For over 22 years, we developed brands, created concepts, and turned design into an experience. But at some point, I realized there was something more within me that needed space. More music. More intuition. Less agency process, more humanity. I wanted to further develop my own voice as a creative – and that’s why I founded 9teen70eight.

It’s not just my birth year in code – it’s also my new mindset: back to the roots, but on a new level. 9teen70eight is my personal creative label. Today, I work as a visual storyteller, mentor, and branding consultant. I help entrepreneurs turn their brand into an earworm because, to me, design is like music: It has to be honest to be effective. It’s allowed to give you goosebumps. It’s allowed to stick.

       For more information visit www.9teen70eight.de

Design may affect

- and acoustics support this.

And that’s exactly why I’m thrilled about my new partnership with procedes i-d – a company that stands like no other for technical precision, innovation, and large-format solutions, ranging from digital printing to textile architecture and sophisticated aluminum constructions.

Together, we are now bringing design to acoustic elements that do more than just absorb sound!

 

»We transform spaces into brand experiences.
We combine function with emotion.
We show: acoustics + design = emotion.«

 

 

My designs are created individually - tailored to the identity of the company, the room concept and the desired effect. Sometimes loud, sometimes quiet, sometimes clear, sometimes playful. But always with the aim that people not only work or present in a room, but also identify with the room.

Because: Emotion is not created by loudness - but by attitude.

Office, creative space, showroom or trade fair stand: with the acoustic and design elements from procedes i-d and my design signature, brands are given a stage. This is more than cooperation. For me as a melomaniac, this is the next logical step:

 

Bringing brands to life. through acoustics. through design. through emotion.

 

 

Together we can offer customers an alternative to stock footage: No generic imagery, no interchangeable motifs. Each design is a creative composition that fits the brand. It reflects values, attitude and personality. Stock photography may impress in the short term, but may quickly lose its relevance.

 

Tailor-made, individual designs are remembered - because they are more than just an image.

[Translate to English:] Round textile sculptures in white hang from the ceiling.

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